Rowers at a Football Match? Why Not? The Rowing Roadshow Came to Ústí for the First Time

How could we make the time before a football match begins more interesting? Perhaps by competing on the rowing machine or by talking with Ondřej Synek, a single sculler silver medalist at the Olympic Games in Rio. All of that happened at the football stadium in Ústí nad Labem before the international match between the Czech Republic and Lithuania began.

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As part of the promotion campaign for the European Championship in rowing in Račice in 2017, the rowing roadshow stopped in the local Fan Park. A relaxed atmosphere prevailed and happy winners of the competitions took home tickets for the European Championship.

“Our main goal was to increase the level of awareness about the event, in order to bring as many spectators as possible to Račice and to create an exciting atmosphere for both the local and international competitors,” says Petr Hercík of Sport Invest, the European Championship marketing and promotion company.

A rowing roadshow is a multiple days event in carefully chosen locations. “The entertainment zone will be set up in locations where the wide public will get all the information about the European Championship in Račice. People will also have an oportunity to take part in an attractive contest for tickets to one of the most eagerly awaited sport event of the year.

Visitors of the entertainment zone will be assisted by beautiful hostesses who will not only provide all the information but also be in attendance at that part of the zone which leads to winning tickets – a rowing machine,” explains Hercík.

Every participant over 15 years can test his or her physical condition in the standard 200 m race and so enter the competition to win a ticket. We shouldn’t forget a photo corner where participants can get an exciting photo souvenir before getting on a rowing machine.

At the end of April the Roadshow will move only a few meters – to the shopping center Fórum on April 26, where the rowing stars’ book signing will take place on Saturday, April 29.

The shopping center Nový Smíchov in Prague will be the next stop in the first half of May. And, finally, it will culminate in the shopping center Plaza in the City of Pilsen just before the championship.

You can be looking forward to another entertaining programme of competitive games which will finish with a book signing event on May 19.

Shall we meet there or also somewhere else?